Your Google Business Profile is how local customers find you. If it's empty, outdated, or missing, they're finding someone else.
Get your profile sortedSomeone in your area searches for exactly what you do. Google shows a map with three businesses. You're not one of them. Or maybe you are, but your listing has the wrong hours, no photos, and a description you didn't write.
Your Google Business Profile is often the first thing people see. Before your website, before your social media. And most small businesses either haven't claimed theirs or set it up once and forgot about it.
The businesses that show up in that map pack aren't always the best. They're the ones with complete, active, optimized profiles.
Every field filled in, every category set correctly, description written to match what your customers actually search for.
Not stock images. Real photos of your work, your location, your team. Google rewards profiles that have them.
A system for getting more reviews from happy customers, and a plan for responding to every one of them.
Posts, offers, and updates that keep your profile active. Google favours profiles that show signs of life.
If you have a profile, it gets reviewed top to bottom. If you don't, one gets created and verified.
Categories, description, photos, hours, service areas. Everything set up properly and consistently.
Regular posts, review monitoring, and updates. Your profile stays active and competitive, not stale.
This is a good fit if you serve customers in a specific area. Restaurants, trades, retail, professional services, health and wellness. If people search "near me" or "[your service] + [your city]" and you want to be the one they find.
Also a good fit if you've been meaning to "do something with Google" but never got around to it. Or if you claimed your profile years ago and haven't touched it since.
GBP is a key part of local SEO
Map pack screenshot coming soon
Same thing, new name. Google renamed it to Google Business Profile. Everything works the same way, the branding just changed.
Not necessarily. Service-area businesses (plumbers, cleaners, consultants who travel to clients) can have a profile without showing an address. You just define your service area instead.
There's no guaranteed timeline. Some businesses see improvements in weeks, others take longer. It depends on your competition and your area. What's consistent is that complete, active profiles outperform incomplete ones.
Absolutely. Part of the setup includes a walkthrough so you know how everything works. Ongoing management is there if you want it, not required.
They don't get deleted, but they can be responded to professionally. A few negative reviews with thoughtful responses actually build more trust than a perfect 5.0 with no responses at all.
Share your business name and location and the rest gets figured out.