Is Your Website Mobile-Friendly and Ready for Google's Algorithm Update?
Non-optimized sites drop from mobile rankings. Is yours ready?
Google made a huge update to their Search Algorithm to favor mobile-friendly sites. The Google Webmaster Central Blog announced the expansion of mobile-friendliness as a ranking signal. In mobile search results, non-optimized pages drop from mobile rankings and top search results feature only mobile-friendly pages.
Should You Do Something About This?
With mobile nearly surpassing desktop searches, you want to make sure your website is not penalized for non-optimized pages. To find out if your website is mobile ready, start by using Google's Mobile-Friendly Test page.
Use the Mobile Usability Report in Google Webmaster Tools to find any other recommendations that might improve mobile use.
The most frequent mistakes include unplayable content and faulty redirects. If you don't know where to start looking for issues on your website, Google has compiled a list of the common mistakes they see on mobile websites.
Why Mobile Matters More Than Ever
This update, nicknamed "Mobilegeddon" at the time, was just the beginning. Since then, Google has moved to mobile-first indexing, meaning Google predominantly uses the mobile version of your site for indexing and ranking. If your website still isn't mobile-friendly, you're losing visibility in search results every day.
A responsive, mobile-friendly website isn't optional anymore. It's the baseline expectation for any business that wants to be found online.
Not sure if your website passes the mobile test? Let's take a look.
A mobile-friendly site is the foundation of being found in search results.
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